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UK Creative Tax Credits Industry Pricing

This page outlines the typical pricing structures, core services, and the key differences between average and best-in-class creative tax industry advisors.

Creative Tax Consultancy Fees, Prices & Costs in the UK
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How Our Creative Tax Consultancy Pricing Insights Were Compiled


Our goal is simple: to provide transparency about typical pricing structures, highlight where industry practices fall short, and help production companies make informed, value-based decisions when choosing their advisor.

The pricing insights presented on this page are based on client feedback, proposal comparisons, market intelligence, and anonymised fee data gathered from across the UK tax consultancy sector.

Industry Fees and Pricing Structures

Fee Model Typical Range / Example Key Observations
Percentage Fee 15-25% Minimal up front costs, if any. Percentage fees scale with your claim.
Time-Based (Hourly Rate) Small Accountancy Practices: £125 – £250 / hour

Mid-Tier Firms: £250 – £450 / hour

Big Four Firms: £400 – £750 / hour
Time-based billing provides visibility over hours worked and is useful when minimal guidance is required. Large or complex productions can face unpredictable bills if advisory time escalates.
Fixed Project Fee £10,000 – £50,000 + Offers upfront cost certainty and incentivises an advisor to be more efficient. Key services like HMRC enquiry defence may be excluded.
Minimum Fees £4,000 – £10,000 + Most firms apply a minimum engagement fee, even for smaller or single-production claims, which can make modest projects uneconomical.

Range of Services Offered by Creative Tax Advisors


While scope varies, most providers include the following key services:

Eligibility & Scoping

  • Assess qualifying expenditure and determine eligibility under AVEC, VGEC, or legacy creative reliefs, such at TTR, OTR and MGETR.
  • Review production activities, cultural tests, and corporate structure.

Financial Analysis

  • Review the production budget to identify qualifying expenditure for AVEC, VGEC, or other creative reliefs, and categorise costs in line with BFI application requirements, distinguishing between core and non-core expenditure.
  • Detailed cost analysis to identify core, non-core and ineligible costs to ensure full compliance, accuracy, and transparency in the claim.

Documentation & Submission

  • Prepare or review the Additional Information Form (AIF) and supporting cost schedules.
  • Assist with cultural certification (BFI or VGEC) and prepare the CT600 submission spl;it by production (trade).

HMRC Support

  • Handle correspondence during any compliance check.
  • Provide evidence and defend the claim through to resolution.
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Average vs Best-in-Class Creative Tax Advisors

Aspect Average Creative Tax Advisor Best-in-Class Creative Tax Advisor
Team Expertise Generalist accountants with limited production or creative-sector experience. Employs specialist creative tax advisors with expertise across AVEC, VGEC, TTR and MGETR regimes, and practical experience in production accounting, cultural certification and separate-trade reporting.
Technical Engagement Relies on templates and limited client input. Works closely with producers and finance teams to ensure claims accurately reflect production structures, cost apportionment, and core vs non-core expenditure.
Compliance Assurance Limited understanding of BFI certification rules and HMRC creative industry guidance. Delivers comprehensive compliance reviews aligned with the latest HMRC and BFI requirements, ensuring each production meets both tax and cultural test obligations.
Financial Structuring Insight Focuses solely on claim preparation without addressing production-level tax issues. Advises on group and production structuring, including separate-trade accounting, inter-company recharges and solutions for trapped or unrelieved losses.
HMRC Enquiry Support Support is minimal or charged separately if HMRC raises questions. Defends claims at no additional cost, representing clients throughout any HMRC compliance check or enquiry.
Pricing Transparency Fees provided only after a “discovery call” or proposal, often with unclear scope. Publishes clear pricing bands and defines deliverables upfront, ensuring clients understand what’s included.
Fee Alignment Fees unrelated to claim value or complexity. Aligns fees with claim value, complexity and compliance risk, ensuring fairness, accountability and measurable client value.

Aligning Fees with Value


At Myriad, we believe your advisory fees should be directly linked to the success and value of your claim

Our value-linked approach ensures that fees remain fair and proportionate to the benefit achieved, not the number of hours billed.

It gives producers and finance teams clarity, confidence, and control, knowing exactly what’s included, what it costs, and that our incentives are fully aligned with yours.

Myriad's Prices

Myriad is the only creative tax incentives boutique that publishes its prices and services.  We believe in being upfront and transparent about our fees.

Myriad's Creative Tax Pricing

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No sales pitch, just straight answers on whether your production qualifies, the process of making a claim and how much it is worth.

 

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