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UK Creative Tax Credits Industry Pricing

This page outlines the typical pricing structures, core services, and the key differences between average and best-in-class creative tax industry advisors.

Creative Tax Consultancy Fees, Prices & Costs in the UK
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How Our Creative Tax Consultancy Pricing Insights Were Compiled


The pricing insights presented on this page are based on client feedback, proposal comparisons, market intelligence, and anonymised fee data gathered from across the UK tax consultancy sector.

Our goal is simple: to provide transparency about typical pricing structures, highlight where industry practices fall short, and help production companies make informed, value-based decisions when choosing their advisor.

Industry Fees and Pricing Structures

Creative-sector advisory pricing is typically structured around time-based or fixed-fee models.

Fee Model Typical Range / Example Key Observations
Time-Based (Hourly Rate) Small Accountancy Practices: £125 – £250 / hour

Mid-Tier Firms: £250 – £450 / hour

Big Four Firms: £400 – £750 / hour
Time-based billing provides visibility over hours worked but no link between cost and claim value. Large or complex productions can face unpredictable bills if advisory time escalates.
Fixed Project Fee £10,000 – £50,000 + Offers upfront cost certainty but may not reflect true complexity or risk. Simpler claims can subsidise more complex ones, and key services like HMRC enquiry defence are often excluded.
Minimum Fees £4,000 – £10,000 + Most firms apply a minimum engagement fee, even for smaller or single-production claims, which can make modest projects uneconomical.

Range of Services Offered by Creative Tax Advisors


While scope varies, most providers include the following key services:

Eligibility & Scoping

  • Assess qualifying expenditure and determine eligibility under AVEC, VGEC, or legacy creative reliefs, such at TTR, OTR and MGETR.
  • Review production activities, cultural tests, and corporate structure.

Financial Analysis

  • Review the production budget to identify qualifying expenditure for AVEC, VGEC, or other creative reliefs, and categorise costs in line with BFI application requirements, distinguishing between core and non-core expenditure.
  • Detailed cost analysis to identify core, non-core and ineligible costs to ensure full compliance, accuracy, and transparency in the claim.

Documentation & Submission

  • Prepare or review the Additional Information Form (AIF) and supporting cost schedules.
  • Assist with cultural certification (BFI or VGEC) and prepare the CT600 submission spl;it by production (trade).

HMRC Support

  • Handle correspondence during any compliance check.
  • Provide evidence and defend the claim through to resolution.
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Average vs Best-in-Class R&D Tax Advisors

Aspect Average Creative Tax Advisor Best-in-Class Creative Tax Advisor
Team Expertise Generalist accountants with limited production or creative-sector experience. Employs specialist creative tax advisors with expertise across AVEC, VGEC, TTR and MGETR regimes, and practical experience in production accounting, cultural certification and separate-trade reporting.
Technical Engagement Relies on templates and limited client input. Works closely with producers and finance teams to ensure claims accurately reflect production structures, cost apportionment, and core vs non-core expenditure.
Compliance Assurance Limited understanding of BFI certification rules and HMRC creative industry guidance. Delivers comprehensive compliance reviews aligned with the latest HMRC and BFI requirements, ensuring each production meets both tax and cultural test obligations.
Financial Structuring Insight Focuses solely on claim preparation without addressing production-level tax issues. Advises on group and production structuring, including separate-trade accounting, inter-company recharges and solutions for trapped or unrelieved losses.
HMRC Enquiry Support Support is minimal or charged separately if HMRC raises questions. Defends claims at no additional cost, representing clients throughout any HMRC compliance check or enquiry.
Pricing Transparency Fees provided only after a “discovery call” or proposal, often with unclear scope. Publishes clear pricing bands and defines deliverables upfront, ensuring clients understand what’s included.
Fee Alignment Fees unrelated to claim value or complexity. Aligns fees with claim value, complexity and compliance risk, ensuring fairness, accountability and measurable client value.

Best-in-class creative tax advisors combine production-level financial expertise with specialist knowledge of AVEC, VGEC, TTR and MGETR legislation, ensuring claims are accurate, compliant, and fully defensible. They understand the complexities of separate-trade reporting, BFI certification, and loss utilisation, and stand behind their work through enquiry defence and transparent, value-linked pricing.

Aligning Fees with Value


At Myriad, we believe your advisory fees should be directly linked to the success and value of your claim

Our value-linked approach ensures that fees remain fair and proportionate to the benefit achieved, not the number of hours billed.

It gives producers and finance teams clarity, confidence, and control, knowing exactly what’s included, what it costs, and that our incentives are fully aligned with yours.

Myriad's Prices

Myriad is the only creative tax incentives boutique that publishes its prices and services.  We believe in being upfront and transparent about our fees.

Myriad's Creative Tax Pricing

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No sales pitch, just straight answers on whether your production qualifies, the process of making a claim and how much it is worth.

 

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Is your business registered for Corporation Tax in the UK or are you a partnership with corporate owners?

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Have you developed new or improved existing products, processes or services in the last 2 accounting periods?

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Have you incurred any R&D costs on staff, contractors and consumables?

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Does your business have fewer than 500 staff, and either: A turnover of no more than €100 million; or Gross assets of no more than €86 million?

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Sorry, you must be a UK limited company or be a Partnership with corporate owners to be eligible for R&D tax credits.

In order to qualify for R&D tax credits you must be seeking to advance science or technology within your industry. As you’ve not developed any new or improved any existing innovative tools, products or services, and not re-developed any existing products, processes or services in the last 2 years. It is unlikely you have any qualifying activity. If you’re unsure, email or call us and we’ll help clarify.

In order to claim R&D tax credits, you need to either employ staff or spend money on contractors, consumable items and other items. If you’re unsure, email or call us and we’ll help clarify.

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Congrats!! Based on your previous answers, you will qualify for the SME scheme. If you’d like some help maximising and securing your claim, please email or call us.

Congrats!! Based on your previous answers, you will qualify for the RDEC scheme. If you’d like some help maximising and securing your claim, please email or call us.

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