Creative Sector Tax Incentives – Fees, Prices & Advisory Costs in the UK

How Our Creative Tax Consultancy Pricing Insights Were Compiled

Our goal is simple: to provide transparency about typical pricing structures, highlight where industry practices fall short, and help production companies make informed, value-based decisions when choosing their advisor.

The pricing insights presented on this page are based on client feedback, proposal comparisons, market intelligence, and anonymised fee data gathered from across the UK tax consultancy sector.

Industry Fees and Pricing Structures

Creative-sector advisory pricing is typically structured around time-based or fixed-fee models.

Fee Model	Typical Range / Example	Key Observations
Time-Based (Hourly Rate)	Small Accountancy Practices: £125 – £250 / hour Mid-Tier Firms: £250 – £450 / hour Big Four Firms: £400 – £750 / hour	Time-based billing provides visibility over hours worked but no link between cost and claim value. Large or complex productions can face unpredictable bills if advisory time escalates.
Fixed Project Fee	£10,000 – £50,000 +	Offers upfront cost certainty but may not reflect true complexity or risk. Simpler claims can subsidise more complex ones, and key services like HMRC enquiry defence are often excluded.
Minimum Fees	£4,000 – £10,000 +	Most firms apply a minimum engagement fee, even for smaller or single-production claims, which can make modest projects uneconomical.

Range of Services Offered by Creative Tax Advisors

While scope varies, most providers include the following key services:

Eligibility & Scoping

Assess qualifying expenditure and determine eligibility under AVEC, VGEC, or legacy creative reliefs, such at TTR, OTR and MGETR.
Review production activities, cultural tests, and corporate structure.

Financial Analysis

Review the production budget to identify qualifying expenditure for AVEC, VGEC, or other creative reliefs, and categorise costs in line with BFI application requirements, distinguishing between core and non-core expenditure.
Detailed cost analysis to identify core, non-core and ineligible costs to ensure full compliance, accuracy, and transparency in the claim.

Documentation & Submission

Prepare or review the Additional Information Form (AIF) and supporting cost schedules.
Assist with cultural certification (BFI or VGEC) and prepare the CT600 submission spl;it by production (trade).

HMRC Support

Handle correspondence during any compliance check.
Provide evidence and defend the claim through to resolution.

Average vs Best-in-Class R&D Tax Advisors

Aspect	Average Creative Tax Advisor	Best-in-Class Creative Tax Advisor
Team Expertise	Generalist accountants with limited production or creative-sector experience.	Employs specialist creative tax advisors with expertise across AVEC, VGEC, TTR and MGETR regimes, and practical experience in production accounting, cultural certification and separate-trade reporting.
Technical Engagement	Relies on templates and limited client input.	Works closely with producers and finance teams to ensure claims accurately reflect production structures, cost apportionment, and core vs non-core expenditure.
Compliance Assurance	Limited understanding of BFI certification rules and HMRC creative industry guidance.	Delivers comprehensive compliance reviews aligned with the latest HMRC and BFI requirements, ensuring each production meets both tax and cultural test obligations.
Financial Structuring Insight	Focuses solely on claim preparation without addressing production-level tax issues.	Advises on group and production structuring, including separate-trade accounting, inter-company recharges and solutions for trapped or unrelieved losses.
HMRC Enquiry Support	Support is minimal or charged separately if HMRC raises questions.	Defends claims at no additional cost, representing clients throughout any HMRC compliance check or enquiry.
Pricing Transparency	Fees provided only after a “discovery call” or proposal, often with unclear scope.	Publishes clear pricing bands and defines deliverables upfront, ensuring clients understand what’s included.
Fee Alignment	Fees unrelated to claim value or complexity.	Aligns fees with claim value, complexity and compliance risk, ensuring fairness, accountability and measurable client value.

Best-in-class creative tax advisors combine production-level financial expertise with specialist knowledge of AVEC, VGEC, TTR and MGETR legislation, ensuring claims are accurate, compliant, and fully defensible. They understand the complexities of separate-trade reporting, BFI certification, and loss utilisation, and stand behind their work through enquiry defence and transparent, value-linked pricing.

Aligning Fees with Value

At Myriad, we believe your advisory fees should be directly linked to the success and value of your claim

Our value-linked approach ensures that fees remain fair and proportionate to the benefit achieved, not the number of hours billed.

It gives producers and finance teams clarity, confidence, and control, knowing exactly what’s included, what it costs, and that our incentives are fully aligned with yours.

Myriad's Prices

Myriad is the only creative tax incentives boutique that publishes its prices and services. We believe in being upfront and transparent about our fees.

Myriad's Creative Tax Pricing

UK Creative Tax Credits Industry Pricing

How Our Creative Tax Consultancy Pricing Insights Were Compiled

Industry Fees and Pricing Structures

Range of Services Offered by Creative Tax Advisors

Average vs Best-in-Class R&D Tax Advisors

Aligning Fees with Value

Myriad's Prices

Speak to a Creative Tax Credit Specialist

UK Creative Tax Credits Industry Pricing

How Our Creative Tax Consultancy Pricing Insights Were Compiled

Industry Fees and Pricing Structures

Range of Services Offered by Creative Tax Advisors

Average vs Best-in-Class R&D Tax Advisors

Aligning Fees with Value

Myriad's Prices

Speak to a Creative Tax Credit Specialist

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