When award-winning animation studio Plastic Milk first contacted us, they weren't looking for a full service. They'd been burned before by incorrect advice from other specialists, leading to complications with their previous Animation Tax Relief claim, and needed some advice.

They wanted to take a more hands-on approach with a modest budget, but they needed the right partner to guide them through the technical complexities.

The Client: Creative Excellence Since 2006

Plastic Milk has built an impressive reputation over nearly two decades, creating outstanding animated content for leading broadcasters, production companies, and global brands.

From script to screen, their full-service animation studio delivers everything from educational content to corporate communications, with technical expertise spanning 2D animation, 3D animation, motion graphics, and post-production.

Our Flexible Approach: Support Where It Matters Most

What started as a simple phone consultation evolved into a tailored partnership that perfectly matched Plastic Milk's needs and budget.

Initial Contact: Plastic Milk reached out for telephone advice on their ATR claim. We provided comprehensive guidance, thinking our involvement would end there.

The Follow-Up: Weeks later, they returned – not for full-service support, but for targeted assistance with the most technical aspects of their claim.

Tailored Solution: Rather than insisting on our complete service package, we designed a flexible approach:

• Plastic Milk handled: Cultural Test application to the British Film Institute (BFI)
• We managed: Costing analysis and tax submission

Delivering Results Through Expertise

Once Plastic Milk secured their BFI certificate, we moved swiftly:

Comprehensive Review: We gathered all financial documentation, including cost reports, P&L statements, production schedules, and payroll data, to build the complete picture.

Value Enhancement: Our meticulous line-by-line analysis identified opportunities for improvement. By applying consistent overhead calculation methodologies, we increased the production's qualifying value, directly boosting their Animation Tax Credit.

Seamless Submission: We prepared all required documentation, including the Additional Information Form, tax computations, and CT600 resubmission, ensuring full compliance with current HMRC requirements. We only submitted the claim once we’d got confirmation from the client.

Successful Outcome: HMRC accepted the submission, resulting in both a tax credit and Corporation Tax refund for Plastic Milk.

The Result: Trust Restored

"We worked with Myriad on an Animation Tax Relief claim. I would highly recommend them. Chris's communication was excellent, and everything was very clear and straightforward. This is the second time I have managed a claim of this nature. The first claim was done with other accountants who are specialists in the field, but they advised us incorrectly, which meant we ran into problems. By contrast, everything with Myriad went exactly to plan. They were quick and efficient, and very good at explaining the technicalities to me."

Duncan Raitt, Plastic Milk

Why This Partnership Worked

Flexibility: We adapted our service to match their budget and preferences, rather than forcing a one-size-fits-all solution.

Expertise: Our technical knowledge identified value-enhancing opportunities that increased their tax credit.

Communication: Clear, jargon-free explanations ensured Plastic Milk understood every step of the process.

Reliability: After a previous poor experience, we delivered exactly what we promised, on time and without complications.

Efficiency: Our streamlined approach meant faster turnaround times and successful HMRC acceptance.

Ready to discuss your Creative Tax Relief claim? Whether you need full-service support or targeted assistance with specific aspects, we'll design an approach that fits your needs and budget. Contact us today to explore how we can help maximise your tax relief.