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Contact usNot all theatre qualifies for TTR. Learn which productions meet HMRC's criteria and how to make sure your show is eligible for tax relief.
You've invested thousands in your theatrical production, but will it qualify for Theatre Tax Relief? Not every show that takes to the stage meets HMRC's criteria. Theatre Tax Relief (TTR) has specific requirements, and understanding them can save you time, money, and disappointment.
This article explains the three key conditions your production must meet to qualify for TTR, plus the automatic disqualifications that could rule you out entirely.
HMRC requires productions to satisfy three specific conditions before they can claim TTR. Your production must tick all three boxes, or you won't be eligible.
The first hurdle is straightforward: your production must fall into one of HMRC's accepted categories. TTR supports:
The content must predominantly revolve around storytelling through performers. This includes actors, singers, dancers, or other performers. This is the backbone of what HMRC considers theatrical.
Your production should be shown live for the vast majority of its run. HMRC expects it to be performed to at least 5 people, and the audience should be there primarily to watch the show. Some audience participation is fine; pantomimes qualify for TTR despite plenty of "he's behind you!" moments. But if participation becomes the main event, you'll struggle to meet the criteria. An escape room with actors, for instance, wouldn't qualify because the audience's participation is the core experience. A good litmus test for the purpose of your show is to consider how it is marketed.
Recorded performances don't qualify for TTR. If your primary purpose is to create a recording, you should look at the Audio-Visual Expenditure Credit instead. However, if you're recording a live show for archival or promotional purposes, and the recording isn't the main reason for the production, you can still claim TTR.
It doesn't impact your eligibility if your production is touring nationally or internationally (although touring productions receive higher rates of relief!); if costs from the production phases, i.e., the time and resources spent putting on the show up until the moment the curtains go up, are spent in the UK, your production will qualify for TTR.
Your production needs to be ticketed and performed to paying members of the general public. This prevents companies from claiming relief on private performances that wouldn't otherwise happen.
There's an important exception: productions performed for educational purposes can qualify even without paying audiences. If your show tours schools or similar venues with genuine educational intent, you're still eligible. HMRC doesn't define "educational purposes" precisely, but you should be able to demonstrate that your activities are genuinely educational rather than purely entertainment. Again, you should consider how your production is marketed to assess your qualification.
This is where many companies get caught out. The rules changed in April 2024, so your accounting period determines which requirement applies to you.
For accounting periods ending on or after 1 April 2024:
At least 10% of your core costs must be UK expenditure. This means spending on goods and services that are used or consumed in the UK. The location of your workers matters; they must be physically based in the UK, even if they're working remotely.
For accounting periods ending before 1 April 2024:
At least 25% of your core costs must be European expenditure, i.e., spending in the UK or the European Economic Area (EEA).
You can claim TTR before your production is completed if you expect to meet this condition based on your planned expenditure. However, HMRC may revise your claim if the numbers don't add up in the end.
If your production entered the production phase before 1 April 2024 and the separate trade ends before 1 April 2025, you can continue using the European expenditure rules. Productions that continue past 1 April 2025 must meet the 10% UK expenditure requirement from that date onwards, even if they started earlier.
Even if your production ticks all three boxes above, HMRC has a list of automatic disqualifications. Your production can't qualify if it:
These disqualifications are black and white. If any apply, there's no room for interpretation – your production won't qualify.
Dance shows present a particular challenge. Most don't qualify because they lack the storytelling element that HMRC requires. However, contemporary ballet is the exception to this rule.
Contemporary ballets can qualify even without a dramatic narrative, provided they still include classical ballet techniques. This recognises that ballet can communicate meaning and emotion without a traditional story structure.
Unfortunately, other forms of dance (modern, jazz, tap, or commercial dance shows) don't meet HMRC's definition of a theatrical production.
Before you commit resources to your claim, run through this quick eligibility checklist:
Some productions fall into grey areas. Immersive theatre, site-specific performances, or highly experimental work can be harder to assess. The key question is always whether storytelling through performers is the main focus. If you're unsure, it's worth seeking specialist advice before you start planning for your claim.
Understanding what qualifies for TTR helps you plan productions that maximise your relief entitlement. If you're uncertain whether your production meets HMRC's criteria, get in touch. We can review your production and confirm your eligibility before you commit to significant expenditure.
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Please contact us to discuss how working with Myriad can maximise and secure R&D funding opportunities for your business.
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