Case Study: D-Moda's Decade Working With Myriad

For over ten years, D-Moda has partnered with Myriad to navigate the complexities of R&D tax credit claims. This long-standing relationship has transformed what could be a daunting process into a streamlined, efficient experience that delivers consistent results.

"We've been working with Jillian and the team at Myriad on our R&D tax credit claims for a number of years now and the experience is always great," says Joe Hacohen of D-Moda. "Jillian's expertise and thorough approach have made the process smooth and straightforward."

What sets this partnership apart is Myriad's deep understanding of D-Moda's business, built over a decade of collaboration. This knowledge allows us to move quickly and confidently when preparing claims, eliminating the need to start from scratch with each submission.

When D-Moda recently returned to claim R&D tax relief after a three-year gap, they reached out to Myriad to take on the claim.

The Project: Next-Generation Mist and Steam Technology

D-Moda's most recent claim centred on atmospheric simulation technology:

"We wanted to create a reliable, continuous-operation mist and steam generator for hotels, restaurants, and cafés, capable of producing a highly realistic fire simulation," explains Joe Hacohen. "Traditional systems struggled with high energy use, frequent maintenance, and performance issues caused by mineral build-up on heating elements. We used advanced heat transfer analysis and thermal modelling to overcome these challenges, delivering a more efficient and dependable system."

This project is the kind of complex technical innovation that qualifies for R&D tax relief.

How Myriad Helped

Our established relationship with D-Moda meant we could prepare this claim quickly. First, our technical analysts confirmed the qualifying nature of D-Moda's projects in a single focused call. Because we already understood their business model and technical capabilities, we could quickly identify the innovative elements worthy of claim.

An Advance Notification Form was prepared and submitted promptly, as required for companies returning to the R&D tax relief scheme after a gap.

Our writers then began outlining the technical report based on our initial discussion and existing knowledge of D-Moda's work. This draft was then improved through targeted conversations with their technical team.

When D-Moda provided their costing data, our tax and cost associates could quickly prepare a draft claim value. Our familiarity with the company's structure, staffing, and project allocation meant we could work with confidence, fine-tuning details in subsequent discussions.

While the costing analysis progressed, our technical team simultaneously refined the technical report, adding details and confirming narrative accuracy.

Once both the costing analysis and technical report were confirmed, we submitted the complete package to HMRC with the CT600 and Additional Information Form.

"Jillian has an impressive ability to identify the qualifying elements of complex projects and explain technical thermodynamics and software concepts in easy-to-understand narratives," Joe notes. This skill is crucial when dealing with sophisticated innovations like D-Moda's thermal modelling work, where the technical uncertainty and advancement must be clearly articulated to satisfy HMRC requirements.

After ten years and multiple successful claims, the relationship between D-Moda and Myriad demonstrates the value of continuity in R&D tax relief support. Each claim builds on the last, with our growing understanding of D-Moda's capabilities allowing us to work more efficiently while maintaining the highest standards of accuracy and compliance.

"The team at Myriad continues to make the entire process seamless," says Joe. "Their professionalism and friendliness make working with them efficient and enjoyable and I do highly recommend them to anyone who wants expert guidance and a stress-free experience when making R&D claims."